Confidence

This morning I awoke thinking about what it takes to sell something, anything.  To sell a service, to sell a product, or to even sell yourself.

I have realized over the years, that while content is important, and the connection made between the pieces key to creating that need, confidence is what sells it.

Now, I realize you are immediately thinking of that smarmy salesperson overly-confident in his selling technique and perhaps her product or service.  The days of over-selling have long passed us as buyers become ever more aware of selling techniques.  The power of persuasion falters.  (Though admittedly there is still a large audience who will fall prey to its techniques.)  

Buyers are more educated and aware.  They are looking for real answers and solutions to their needs and problems.  Offering them honest solutions with a quiet, firm confidence will plant a seed with them.  Quietly water that seed, offer it light, and watch the interest grow.

Interestingly, today's insight from Seth Godin is similar.  He speaks about certainty, being open, vulnerable and connected.  Of course, he explains it much more eloquently than I did, but the idea is similar.

Share your ideas and suggestions.  Be quietly confident in what you present to your audience and they will listen.